Trade pricing and company accounts
Shopify catalogs and price lists carry each buyer’s pricing through the storefront and checkout natively, alongside B2B company accounts and payment terms where the business orders on account.
In production at
Services / Wholesale & B2B
Shopify & Shopify Plus
Shopify B2B and wholesale,
built for how trade buyers order.
A trade buyer does not check out like a retail customer. They have their own prices, they order on account, and some of what they buy has to be quoted first. We build that into Shopify, on the same catalogue as your retail store, so wholesale stops living in an inbox and a spreadsheet.
What we build
Six parts of a B2B store,
each already in production.
Most B2B builds need some of these, not all of them. Each one links to the store or integration where it is running, so you can see it working before you ask for it.
Quotes and price on application
Products without a price show POA and go to a quote list. A cart that should be quoted becomes a quote request instead of a checkout, and a mixed cart does both in one visit.
In production at
Trade and wholesale registration
A way for trade buyers to apply for an account and reach their own pricing, without a second store and without your team setting each one up by hand.
In production at
Price books from your ERP
Trade prices maintained once, in the system the business runs on, and written into Shopify price lists. Quotes land in the ERP as drafts, so nobody re-keys them from an email.
In production at
Retail and wholesale on one catalogue
Households, cafes, trade and co-brand buyers each get their own route into the same products, so nobody maintains a wholesale store beside the retail one.
In production at
Checkouts that take no payment
For orders someone else settles later. The same cart ends in an invoice instead of a payment, with the details the payer needs collected before it is issued.
In production at
In production
One store, three kinds of buyer.
Medical equipment
HospEquip
Hospital, aged care and home care equipment across five Australian locations — sold, hired and serviced for clinicians, facilities and families, with NDIS and DVA funding pathways alongside ordinary retail.
- Quote and checkout on a single product template: price-on-application equipment routes to a quote request, while standard retail items go straight to cart
- Trade and wholesale registration, giving healthcare professionals access to their own pricing
- Shop by healthcare area, with dedicated paths into the catalogue for aged care, hospital, home care and tertiary training facilities
- NDIS and DVA purchasing pathways alongside standard retail checkout
Behind the storefront
The integrations that make B2B pricing and quoting work.
Daily Orders
- Shopify
- Angular storefront
- NDIS order service
- Storyblok
- Klaviyo
NDIS invoice checkout
A second checkout that takes no payment: the same cart becomes an invoice an NDIS participant, plan manager or the NDIA settles later.
View integration →
Warranbrooke
- Shopify
- Integration service
- Cin7 Core
- Postgres
- Resend
Quotes and Cin7 price books
Carts that should be quoted are raised as draft quotes in Cin7 Core, and Cin7 price tiers are written into Shopify price lists.
View integration →
EDMO Asia Pacific
- Shopify
- Integration service
- Cin7 Core
- Postgres
- Resend
POA quotes and Cin7 price books
Priced lines go through checkout, price-on-application lines become a draft quote in Cin7 Core, and Cin7 price tiers are written into Shopify price lists.
View integration →
Shopify B2B questions
What merchants ask before they move wholesale online.
Do we need Shopify Plus to sell B2B on Shopify?
Not necessarily. Since April 2026 Shopify’s B2B features, including company accounts, catalogs, price lists and payment terms, are included on its standard paid plans, with a limit on the number of catalogs. Plus removes that limit and adds checkout customisation. We will tell you which side of that line your business sits on before you pay for an upgrade.
Can retail and wholesale run on the same Shopify store?
Yes, and it is usually the better answer. One catalogue and one source of inventory, with each kind of buyer given their own prices and their own way in. We have built it that way for Byron Bay Cookie Company, Made by Fressko and HospEquip.
Our trade prices live in our ERP. Can Shopify use them?
Yes. For Warranbrooke and EDMO Asia Pacific, price tiers are kept in Cin7 Core and a sync writes them into Shopify price lists. From there it is native Shopify pricing on the storefront and at checkout, with no pricing logic in the theme to maintain.
Some of our products have no fixed price. Can they still be ordered online?
Yes. Price-on-application products can sit in the same catalogue as everything else and go to a quote instead of a checkout. On EDMO Asia Pacific a buyer checks out the priced lines and requests a quote for the rest from one cart, and the quote is raised in Cin7 Core as a draft.
Our wholesale orders arrive by email. Where do we start?
With how your buyers order now: who they are, what they pay, and what your team re-keys. Send us the store and we will tell you what we would build first. We work with brands turning over $5M or more on Shopify.
Wholesale, out of the inbox
How do your trade
buyers order today?
Tell us who buys from you, what they pay and what your team re-keys. We will tell you what we would build first.