+75%
average order value
Before ≈ $68.57 After $120
All work Case study / Shopify
Byron Bay Cookie Company.
Baked in Byron Bay since 1990. A house of three brands — Byron Bay Cookies, Luken & May biscuits and Falwasser crispbreads — sold as gifting and everyday ranges direct to households, and as bulk trays into cafes across Australia.
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The approach
Built for
the business.
What we did
- Custom Shopify theme built on Dawn, so a small team can merchandise a seasonal gifting calendar without a developer
- Three brands running off a single catalogue: brand is a facet on one all-products collection, not three storefronts, so each brand gets its own menu without another collection to maintain
- Byron Bay Cookies deliberately held in front as the hero brand, with Luken & May and Falwasser reachable in a click rather than competing for the homepage
- Filtering that cuts across the whole house at once — by brand, by flavour and by diet — so gluten free, vegan and protein are an axis through every range rather than a shelf at the end
- Gifting treated as its own product type: hampers, floral gift tins and cookie jars assembled from the same stock the retail ranges draw on
- A cafe and bulk pathway alongside retail, for venues buying trays rather than households buying gifts
- Okendo reviews, Klaviyo email and Shopify Markets for selling beyond Australia
The stack
- Shopify
- Okendo
- Klaviyo
- Shopify Markets
The impact
The work, in numbers.
Before values marked ≈ are calculated from the reported increases. Each chart uses its own scale; lines connect endpoints, not a time series.
A closer look
Considered on every screen.
Desktop / 04 screens
Mobile / 04 screens
More work.
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Your next chapter
Let’s make
more of your store.
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