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All work Case study / Shopify

HospEquip.

Hospital, aged care and home care equipment across five Australian locations — sold, hired and serviced for clinicians, facilities and families, with NDIS and DVA funding pathways alongside ordinary retail.

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HospEquip desktop storefront HospEquip mobile storefront

The approach

Built for
the business.

What we did

  • Custom Shopify theme built on Dawn for a large clinical catalogue spanning beds, bathroom, seating, walking aids and daily living
  • Quote and checkout running side by side on one product template: clinical equipment sits at price-on-application behind a Request Quote path, while a shower stool a family buys goes straight to cart
  • Trade and wholesale registration, so healthcare professionals see the pricing they are entitled to and nobody else does
  • Shop by healthcare area — aged care, hospital, home care and tertiary training facilities each given their own path into the same catalogue
  • NDIS and DVA pathways alongside retail, for buyers whose purchase is funded rather than paid for at checkout
  • Hire and servicing routed separately from sales, because not every clinical need is met by buying the equipment outright
  • Downloadable flyers and specifications on product pages, because the person specifying the equipment has to circulate it to the people approving and funding it
  • Mercury search and merchandising across the clinical range, with Okendo reviews

The stack

  • Shopify
  • Mercury
  • Okendo
  • Google Analytics

A closer look

Considered on every screen.

Desktop / 04 screens

HospEquip desktop screen 1
Desktop / 01
HospEquip desktop screen 2
Desktop / 02
HospEquip desktop screen 3
Desktop / 03
HospEquip desktop screen 4
Desktop / 04

Mobile / 04 screens

HospEquip mobile screen 1
Mobile / 01
HospEquip mobile screen 2
Mobile / 02
HospEquip mobile screen 3
Mobile / 03
HospEquip mobile screen 4
Mobile / 04

More work.

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more of your store.

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