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All work Case study / Shopify Plus

Carwyn Cellars.

One of Australia's most celebrated independent bottle shops — a bottleshop, bar and kitchen under one roof — known for an obsessively curated selection of craft beer, natural wine and small-batch spirits.

Visit store
Carwyn Cellars desktop storefront Carwyn Cellars mobile storefront

The approach

Built for
the business.

What we did

  • Headless Shopify Plus storefront built in Angular with Prismic, for a catalogue that turns over faster than most stores restock
  • A beverage selection tool that guided customers the way the staff behind the counter would, narrowing hundreds of live lines down to a handful
  • Mercury search and merchandising across beer, wine and spirits, so a range changing week to week stayed discoverable without anyone hand-building collections
  • Filtering by style, country, region, producer and occasion, with a mixed-case builder for customers assembling their own case
  • One inventory across the bottleshop, bar, kitchen and online through Shopify POS, so the last bottle sold over the counter came off the website
  • Checkout built for both a single bottle and a bulk order, with Klaviyo, Gorgias and Cin7 behind it

The stack

  • Shopify Plus
  • Angular
  • Prismic
  • Mercury
  • Klaviyo
  • Gorgias
  • Cin7
  • Shopify POS

A closer look

Considered on every screen.

Desktop / 04 screens

Carwyn Cellars desktop screen 1
Desktop / 01
Carwyn Cellars desktop screen 2
Desktop / 02
Carwyn Cellars desktop screen 3
Desktop / 03
Carwyn Cellars desktop screen 4
Desktop / 04

Mobile / 04 screens

Carwyn Cellars mobile screen 1
Mobile / 01
Carwyn Cellars mobile screen 2
Mobile / 02
Carwyn Cellars mobile screen 3
Mobile / 03
Carwyn Cellars mobile screen 4
Mobile / 04

More work.

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Your next chapter

Let’s make
more of your store.

Tell us about your store. We’ll come back within one business day with where we would start.

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